From Caribbean cruises and rain-forest excursions to fantasy baseball camps, the market for selling experiences is a growth market. People love to live their dreams, even when it’s make-believe.
The businesses offering these experiences have found a way to add more value for their customers: they are recording and packaging the event with photos and videos so that they can be re-lived over and over.
Here’s a case where a physical copy of content is often more profitable than something online. People are more likely to pay for a memory that they can touch and take home, while the experience is still fresh in their mind.
Take-home digital experiences are challenging to produce because they can’t be easily outsourced. Content must be produced and published near real-time, while at the same time looking polished and professional. Customers that pay thousands of dollars for their experience expect more than a “home-made” DVD.
Of course, there’s an app for that: automated disc authoring and production systems (like Rimage’s Disc Authoring solution) provide a compact, automated, just-in-time publishing engine at the point of experience. These systems allow business to spit out marketable “experiences to go” on a DVD that match the impact of the event.