If AT&T’s new mobile phone data pricing plan looks familiar, that’s because it is. AT&T is adopting the same approach used by electrical utilities: charge more for customers that use the most, and charge a penalty for those using older, less efficient equipment.
It makes total sense, given that digital content deliverers like AT&T are looking and acting more and more like a utility. Capacity utilization is their key to success, and pricing is a tool to level load demand and maximize the dollars that can be earned with that capacity.
This “Utility Effect” is the new normal for digital content distribution. Whether you build your own networks or use services like AT&T’s, getting the most from your significant investment in content delivery infrastructure is essential.
Here are two ways to optimize digital content distribution capacity:
Rather than rail against the inevitable, adapt to this new content distribution reality to gain a competitive advantage.