Category Archives: Monetization
March 5, 2012
If AT&T’s new mobile phone data pricing plan looks familiar, that’s because it is. AT&T is adopting the same approach used by electrical utilities: charge more for customers that use the most, and charge a penalty for those using older, less efficient equipment.
It makes total sense, given that digital content deliverers like AT&T are looking and acting more and more like a utility. Capacity utilization is their key to success, and pricing is a tool to level load demand and maximize the dollars that can be earned with that capacity. Continue reading »
January 27, 2012
When someone mentions digital content piracy, China is typically part of the conversation. Historically Chinese consumers have not been willing to pay full price – and often any price – for software, music and movies.
Ask Microsoft. Steve Ballmer recently told Chinese Pesident Hu Jintau that 90% of Microsoft software users in China didn’t pay for it. Continue reading »
January 13, 2012
From Caribbean cruises and rain-forest excursions to fantasy baseball camps, the market for selling experiences is a growth market. People love to live their dreams, even when it’s make-believe.
The businesses offering these experiences have found a way to add more value for their customers: they are recording and packaging the event with photos and videos so that they can be re-lived over and over. Continue reading »
January 4, 2012
The growth in eBooks and eVideo is definitely changing the way content is delivered. But the change is turning out to be a shift in the consumption profile of consumers rather than a 1-for-1 swap out of physical to virtual media. Continue reading »
December 1, 2011
UltraViolet has been a strategic investment for the entertainment industry for several years. With it, they seek the Holy Grail – a way to satisfy their consumers’ desire to view their purchased movies anywhere and everywhere.
It turns out that it’s very difficult to meet expectations when it comes to delivering content everywhere. Continue reading »
November 9, 2011
It’s easy to think about things in a black-and-white way. This simple view usually makes intuitive sense, but it can be misleading.
Take digital content delivery, for example. The black-and-white view is that physical delivery of content via optical disc is now being replaced in one fell swoop with online delivery. This oversimplified view masks an exciting trend that falls between old-fashioned DVD/Blu-ray physical inventories (think Blockbuster rental stores) and new-fangled content streaming (like Netflix Streaming) : on-demand physical content delivery. Continue reading »
August 23, 2011
More insights and advice from Dan Grisby of Drivetrain and Anders Davidson from Mobileon on how you can navigate mobile’s rapid growth in the businesses world. They both spoke at a Minneapolis BMA event this week. Continue reading »
August 11, 2011
You know you need to get your content on mobile devices. You’re just not sure how to get started. Or how to pay for it. This morning I heard some encouraging news for you…and some words of warning. Dan Grigsby … Continue reading »
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