It’s tempting for film makers to see the world the way it used to be, when audiences watched movies the old-fashioned way: together in a theater or collectively on TV.
Viewing habits have moved to a new state, one in which full-length movies compete with 3 minute clips of babies chatting each other up. Why would someone choose amateur video over multi-million dollar, Oscar-worthy productions? Continue reading
Cell towers may be a thing of the past, if Alcatel-Lucent’s lightRadio cube is successful. While that’s a pleasant thought, there’s a much bigger trend behind this technology shift: the world’s networks are dissolving. Continue reading
DCIA hosted a panel at NAB today on the impact of cloud computing on broadcasters. It was a thoughtful view into this fast-changing space. Continue reading
You’ve got to spend money to make money. That’s just as true online as it is offline – as evidenced most recently by the reported $25M bill for the New York Times’ latest online content store. Content monetization investment will … Continue reading
Monetizing content is hard. But digital content has the potential to buck the trend of “free always wins” seen with other online business models, for two reasons:
1. Free content is not actually free.
2. Content has a freshness date. Continue reading
ew data from Distimo shows that the Apple App is not just a phone phenomenon. iPhone, iPad and Mac users are all buying in (literally) to Apps for their devices. With Android, Amazon and RIM elbowing their way in, it’s clear that apps have reached critical mass and are changing content consumption habits everywhere.
What’s so special about them? Continue reading
All video content is streamed content.
Whether from a DVD, a PC., a datacenter, a satellite or a movie projector, the images on the screen are being sequentially fed a stream of content from somewhere else.
But all streamed content is not created equal. There are two factors that account for the wide range of content viewing experiences. Continue reading
We are entering the Long Tail Era. Creating the big hit – whether it’s a TV show, book, movie or song – will soon be a “those were the days” memory for content producers everywhere.
What is the path to success in this new world? Stop resisting and embrace the Long Tail! Continue reading
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