Electronic software distribution is not the panacea some software retailers may have hoped it would be, partly because customers still want a physical copy of what they purchase. But traditional “mail the disc” methods of distribution are, well, old-fashioned. Software retailers need another alternative. Continue reading
It’s easy to think about things in a black-and-white way. This simple view usually makes intuitive sense, but it can be misleading.
Take digital content delivery, for example. The black-and-white view is that physical delivery of content via optical disc is now being replaced in one fell swoop with online delivery. This oversimplified view masks an exciting trend that falls between old-fashioned DVD/Blu-ray physical inventories (think Blockbuster rental stores) and new-fangled content streaming (like Netflix Streaming) : on-demand physical content delivery. Continue reading
A customer walks into one of the new Microsoft retail stores. Inside he sees the equivalent of a giant vending machine, where he can choose from hundreds of software titles. He selects one and zing! – there it is, all boxed up with CDs or DVDs and documentation in Microsoft packaging.
How do they do that? Continue reading
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