It’s easy to think about things in a black-and-white way. This simple view usually makes intuitive sense, but it can be misleading.
Take digital content delivery, for example. The black-and-white view is that physical delivery of content via optical disc is now being replaced in one fell swoop with online delivery. This oversimplified view masks an exciting trend that falls between old-fashioned DVD/Blu-ray physical inventories (think Blockbuster rental stores) and new-fangled content streaming (like Netflix Streaming) : on-demand physical content delivery. Continue reading